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Bones ‘n Beauty

See how calcium supplement brand is pitching the connection.

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By: Christine Esposito

Editor-in-Chief

Women have been fighting the superficial signs of aging since the beginning of time. However, in a recent consumer survey nearly 3 out of 4 women (73%) said they believe that feeling their age would be worse than looking their age.  Along those lines, Bayer HealthCare, the makers of calcium supplement brand Citracal, is partnering with beauty icon and author, Dayle Haddon, and Susan Randall, senior director of science and education for the National Osteoporosis Foundation (NOF), to launch Beauty...

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